Director of Marketing and Audience Growth

Director of Marketing and Audience Growth

WURD Radio · Philadelphia, PA · Full-time

As Pennsylvania’s only Black-owned talk radio station, WURD Radio is growing our impact on-air, online, and in the community. We’re hiring a Director of Marketing and Audience Growth to lead that charge.

What You’ll Do

• Lead the brand
  • Own WURD’s overall marketing, visibility, and audience growth strategy.
  • Keep our visual identity and brand voice consistent across all channels.
• Drive digital & content
  • Run social media (organic + paid), email marketing, and website content.
  • Package on-air shows into digital content for web, social, email, and WURD TV.
  • Manage web and app updates to keep them fresh and engaging.
• Grow the audience
  • Use analytics to understand listeners and grow reach and engagement.
  • Design and run campaigns for shows, hosts, events, and listener support.
  • Test new platforms, tools, and AI/automation to improve marketing results.
• Manage people & partners
  • Lead a small team (design/digital staff) and manage their workload and performance.
  • Coordinate sponsor and partner deliverables across digital and events.
  • Build and manage local and national promotional partnerships.

What You Need

• Experience leading marketing for a brand, media outlet, or similar organization.
• Strong digital skills: social media, email marketing, websites, basic analytics.
• Comfortable using marketing tools (WordPress, Google Analytics, Meta tools, etc.).
• Able to turn data into clear decisions and growth plans.
• Strong communicator and collaborator; able to manage projects and people.
• Interest in using new tech (including AI and automation) to work smarter.

Nice to Have

• Experience in media, radio, digital content, or community-focused organizations.
• Prior management or team lead experience.

WURD Radio is an equal opportunity employer.
We welcome candidates from all backgrounds to apply.